Marketing & PR
The department's aim is to deliver revenue targets for the Eye. Strategically it develops and ensures the Eye's brand personality and values are consistently communicated in all forms of media. All advertising and tactical promotional campaigns are generated from the team along with sponsorships and product placement programmes.
In addition, it is the hub of all design activity on and off-site. This involves working closely with partners and sponsors, developing literature and merchandise – and of course, all website design and content management. The customer experience on-site and the development of new products in this area is also the team's responsibility.
The press office pro-actively manages both the media and community relations strategies for the London Eye. It is also the first point of contact for press who need information for their stories. Filming requests and press trips are chosen to support both the media and business strategy of the organisation. They also work on charitable, community events and projects.
